Sports Jerseys in Modern Pop Culture, 2010s-Today

Sports jerseys are no longer as present in popular culture as they were in the 1990s and early 2000s. Many of the rappers who popularized the jersey as streetwear moved on to other trends and hip hop adjacent streetwear brands like Sean John and Phat Farm are now defunct.

However, jersey trends have less gone extinct as much as they’ve evolved in conjunction with the evolution of sports across the globe. Consumers now tend towards the proliferation of soccer jerseys as the sport gains popularity worldwide. WNBA, men's and women’s soccer team jerseys are peaking in popularity alongside the sports they represent. Also, modern sportswear brands like Beyoncé's IVY PARK adn Aimé Leon Dore are incoporating jersey styles into their lines.